A New Chapter for Alexmonhart: The Birth of the First Perfume Collection
How does a lifestyle accessories brand decide to create perfumes as its next product?
Perfumes have always been a segment that intrigued us. However, entering this field with the level of quality we expected from ourselves was no easy task. It took several years before we were able to create a product line that met our vision—from packaging design to the scent itself. We believe we have crafted a unique collection that has no equivalent on the market.
How would you describe the process of creating The Lexicon of Eternity collection?
When we started thinking about perfumes, we focused on what our customers were missing. The longer we have been in the market, the more diverse our community and its desires have become. We have met our customers in clubs, at exhibitions, on stages, among literary authors, and within the design world. The key was identifying the first six archetypes that would form the foundation of The Lexicon of Eternity collection.
As designers first and foremost, how did you approach the design of the bottles and packaging?
For us, this aspect was just as important as the perfume itself. At the same time, we decided to take a bold step—a journey of colors and graphics that was previously uncommon for Alexmonhart. Each fragrance has its own distinct signature, yet all are connected by a striking design that ensures the perfume stands out on any shelf as a piece of art.
Which fragrance or combination best represents your personalities?
Daniel: I definitely found myself in the combination of The Avantgardist and The Raver. It’s like barrique—a smoky aged whiskey in a barrel that has been through a lot but still has so much ahead. That also describes how I feel in this current stage of my life.
Alexandra: The Thinker resonates with me the most. It’s a fresh, green fragrance that sets the right tone for my morning. When combined with The Ritualist, it takes on a sweeter depth, smoothly transitioning me into an enjoyable evening.
Do you plan to continue with perfumes, or will you explore a different segment for the brand’s future?
We definitely plan to continue. We are just at the beginning, but the feedback from both customers and industry professionals has been amazing so far. Of course, time will tell, but we are already thinking about expanding the collection with new archetypes.
How did you select the ambassadors for each fragrance?
Surprisingly, it was a natural and effortless process from the very beginning. All of them are our customers who have been following the brand’s journey for years and have often supported us along the way. We are honored to call them friends, and spending time with them during the campaign shoot, despite their busy schedules, was all the more meaningful. Each ambassador perfectly embodies a specific archetype, but we also know their other sides. These layers create unexpected combinations of personality traits, which we aimed to capture in our fragrances.
